Inspiring Conversations with Ambitious Entrepreneurs & Thought Leaders

Be Ambitious!®

Episode 28 - 2/24/2016 Founder, Inventor, & CEO of P3 Pure

Amy Cazin

"You must be the change you wish to see in the world."

- Gandhi -

Primal Pit Paste was born from a quest to find natural and safe personal care products for my family to use, that actually work. When my grade school daughter came home one day with a noticeable body odor, I was surprised because of her age. I thought she was among the minority with this issue, but I found out that other parents were noticing the same problem occurring, even as early as 2 years of age! I then made it my mission to find a product I felt was safe enough for my daughter to use.

I didn't want to put toxic chemicals on my young child, but I was never able to find a natural alternative that actually worked. many of my friends were just as concerned about the chemicals in ordinary personal care products and felt that the other natural products they used were not really effective.

Then, while training for several racing events, (I'm a Certified CrossFit trainer and athlete) I noticed that the large race sponsors were companies that promote and give out samples of deodorant containing toxic chemicals. With all the information out there about the toxic chemicals in our food, and the obvious realization of skin patch technology, it's clear that what we put on our skin is as important as what we eat.

Parabens and aluminum in deodorant, in particular, are becoming increasingly suspect in regards to cancer (breast cancer more specifically) and Alzheimer's research. We are finally actually being told to try and avoid these chemicals as prevention.

My concern turned to a primal energy to protect my daughter and provide the world with a safe alternative to harmful products. I turned that energy into research, and that research into Primal Pit Paste.  I believe that thought Primal Pit Paste, I have succeeded in making a healthy, organic deodorant that actually works for all types of moms, dads, kids, and athletes alike.

Primal Pit Paste's effectiveness is amazing! the overwhelming response from friend,s family, and the consumers in the local Tampa Bay community is what has driven us thus far! We hope you'll join us in our quest to spread Primal Pit Paste to as many pits as possible.

Blessings and Health,

​Amy Caazin